Director of Sales Marketing

• Develop and implement annual commercial plan to achieve annual business objectives.
• Lead, manage and monitor all day-to-day sales and marketing activities with focus on developing strategic value-based outcomes that enable achievement of sales objectives.
• Lead the preparation of regular business reports including monthly reports, annual goals and targets, sales and marketing budget, forecasts and other reports as required.
• Monitor the achievement objectives and goals and takes appropriate action to correct shortfalls versus the strategic plan.
• Manage and drive all key business segments for the Resort and in close collaboration with Revenue Management.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Manage key and niche accounts across the main segments and execute account plans to key clients within these segments.
• Execute and attend client events, trade shows and sales missions to maintain, build and develop key relationships with clients across domestic, regional and international markets.
• Drive and leverage the Accor Regional and Global Sales Office (GSO) network to achieve budgeted goals. Track and measure productivity of key accounts to develop sales programs and initiatives.
• Oversee on-property marketing, communications and sales activities ensuring brand quality.
• Understand and contribute to overall revenue management initiatives and strategies to ensure every revenue opportunity is maximized.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Develop and establish an experienced and successful team. Ensures a challenging and exciting environment to encourage full career development and personal growth.
• Ensures that all policies and procedures as well as company standards are in place and functioning effectively, and contracts are set in accordance with the legislation and the company standards.
• Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives.
  

Qualifications

• Minimum of five years’ experience in similar role in the luxury hotel industry
• High degree of commercial awareness and hotel management.
• Strong knowledge of the principles and practices within the sales/marketing/hospitality profession
• Proficiency in MS Office and property management systems.
• Strong media, presentation and computer skills.