Category Manager- Health Beauty

• Drive sales from the assigned brand/category by developing comprehensive business plans
• Studies trends from historical data around brand/category sales and market research to assist in the overall planning process
• Ensures category profitability KPIs are clearly set and achieved.
• Manages consumer mapping, and is responsible for brand/category consumer segmentation and differentiation.
• Ensures optimum utilization of customer research information to guide brand/category management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store
• Collaborates with Retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category
• Ensures access to market intelligence through various sources on competition pricing and business and analysis of trends which may impact the Business Unit
• Ensures proper assortment mix and share of Own Brands within category
• Monitors and analyses business performance by brand/category sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities
• Manages and tracks brand/category sales planning and forecasting processes
• Ensures effective ‘in season’ management for the given brand/category of products (stock balancing, markdown management, stock analysis, stock vs sales performance).
• Leads and oversees the buying requirements and formulates buying plan and budget for the brand/category and ensures proper monitoring of orders based on the buying plan and follow-ups on merchandise delivery as per the plan
• Manages the relationship and liaises with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events
• Coordinates regular meetings with Area Managers/Store Managers to share insights arising from market dynamics and brand/category performance
• Collaborates with the visual merchandising function to provide brand/category guidelines and implementations of the same in all retail outlets
• Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail marketing
• Analyses sales related data for products within the brand/category portfolio and provides insights into enhancing potential sales opportunities
• Works with the Human Resource department to coordinate training related to products and customer service, to ensure personnel knowledge of key product features and benefits across the stores

Requirements-

• Bachelor's degree in business, marketing, or a related field. A master's degree is a plus.
• 5 years of proven experience in category management preferably in the Healthcare industry. Good Experience handling end-to-end liaison with Brands across all levels.
• Strong analytical and problem-solving skills, with the ability to interpret data and make strategic decisions.
• Excellent negotiation and relationship-building skills to effectively collaborate with suppliers and internal stakeholders.
• Proven experience in category management or related roles, with a track record of driving sales growth and profitability.
• Knowledge of market research techniques and familiarity with market research tools.
• Strong project management skills, with the ability to prioritize and meet deadlines.
• Excellent communication and presentation skills to effectively communicate category strategies and plans to stakeholders.
• Proficiency in using data analysis tools and software, such as Microsoft Excel, to analyze and interpret sales data.
• Knowledge of retail and consumer behavior trends, including e-commerce and digital marketing.