Employer Active
Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand’s marketing departments
Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
Customer Data Base:
Build, maintain and update good database (CRM) through consolidate information from shop floors
Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
Advertising and Promotional Activities:
Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager
Communicate all required information about animation / visibility to the suppliers
Coordinate with advertising agencies and clients on media plans
Define the media and PR plan by briefing the advertising agency
Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
Follow all relevant Division policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
Handle the marketing plan forecast and the marketing plan orders
Handle translation of all the documents
Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
Liaise with the different department (regional marketing team, Euro RSCG) to build the latter
Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
Marketing and Promotional Plans
Meet and discuss with local suppliers for all marketing bookings and animations
Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
Organise, attend events, and exhibitions
Participate in relevant projects and community activities as and when needed
Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
Prepare monthly management report comparing the budget verses the stock
Prepare monthly updated report of expenses
Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
Secure sponsorship to assist with the publicity and funding of marketing projects
Send the catalogues, new price lists and miscellaneous information to the customers
Splitting the media investments by product line and by media support to respect the brand’s media strategy and the total budget initially set by the Area Manager/ Department Manager
Work in coordination with commercial team and list objectives for main customers
What you’ll need to succeed
At least 4-5 years of experience in relevant role within the Luxury Fashion industry
Passionate about niche high luxury brands and social media savvy
Highly accountable and able to work autonomously confidently
Well connected with the Fashion industry in UAE and the GCC
Have your network and PR of the right audience and market for the brand
Have expertise in the GCC and Middle East region
Full Time
Marketing / Brand Management / Marketing Research / Digital Marketing