Digital Marketing Specialist

Track KPIs and develop reporting process to assess performance and implement actions accordingly
• Suggest and develop new campaigns across multiple channels
• Develop strategies, implement campaigns and optimize the digital performance marketing channels of Noon (paid search, shopping campaigns, digital growth channels, SEO) to drive traffic, engagement and retention
• Identify new and emerging marketing channels
• Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
• Develop and execute test and learn strategies across all channels
• Lead the Digital Marketing activities for Noon, Sivvi, Noon Daily and Noon Foods across all channels
• Measure the incrementality of the different channels and campaigns to achieve maximum efficiency
• Effectively execute performance marketing strategies by deploying, implementing and managing multi-channel campaigns
• Manage and maintain day to day operations including execution, QA and reporting of campaigns
• Manage communication, set a process and build relation with internal and external stakeholders