Senior Manager Digital Branding

Responsibilities:
• Researching and analyzing consumer behavior, markettrends and competitor activity.
• Establishingbudgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate withthe target market.
• Planning and executingmarketing initiatives including campaigns, events, sponsorships andcorporate social responsibility programs.
• Building brand awareness and increasing brand value andprofitability.
• Increasing product sales andmarket share.
• Measuring and reporting oncampaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing,creative, legal, etc.
• Overseeing theproduction of advertisements, promotional materials and mailcampaigns.
• Ensuring that messaging andmarketing activities