Strategy and Markets Insights Manager

- Market Insight - approach, framework and execution (further detail below)
- MELT and Other Presentations and Reporting - Supporting the Clients and Markets Leader with MELT, external and other presentations
- Firmwide Strategy Development - Support the Strategy and Markets Leader in driving the X-Firm insight and analysis to facilitate the firm Strategy, Planning and Cascade exercises
- Market Insight: Develop the Market Insight approach, framework and execution Work with the C&M leader, C&M Insights/Digital Director, broader C&M team, Strategy and Transformation Office and broader LoS stakeholders to develop the Firmwide Market Insight Strategy/Framework to consolidate Firmwide market data/analysis, drive market research and drive insight
- Including: Market dynamics and current and future trends
- Salesforce Cloud pipeline trends
- Win/loss analysis, pricing analysis
- Industry analysis/trends
- Geographical analysis/trends
- Priority account analysis/trends
- Proposition/platform analysis/trends
- Campaign effectiveness and analysis (Salesforce Marketing Cloud)
- Whitespace analysis Competitor analysis/trends
- Client feedback
- Brand health Marketing insight
- Share of voice analysis (Media/online)
- Media feedback/Social Media
- Develop a strategy for market research to support the above (sourced and potentially commissioned) and routines for engaging with the various dimensions of the Firm - LoS, Industry, Geography, Platform etc to then source, design, commission and coordinate research studies (primary and secondary) to gain insights