Marketing

Responsibilities

- Steer the collection and analysis of consumer and market insights, share findings to ensure the consistency of new product development with the country's needs
- Take ownership of international launches and create the right angle of attack locally to build 360 integrated (salon & retail channels), engaging consumer brand experiences locally with a perfect on-time execution, with localization of content when needed.
- Supervise the entire marketing activation development process and the respect of deadlines
- Track the budget (sales forecast; brand's pricing strategy, A&P; build up and follow up)
- implement the marketing mix strategies (IMC/360/Digital/Retail/PR) and the adaptation of communication (imagery, digital, point of sales)
- Create and follow up on digital strategy (social and pure media specific to salons, ensuring the media performance and KPIs achieved.
- Mobilize other departments (sales, logistic education, PR, digital etc. ) and partner agencies to develop a broader marketing activations in line with the strategy.
- Build, develop and manage your team, train them and develop their marketing expertise and know-how
- Co-developing strategy for Influencer Marketing with PR team and ensure execution linked to marketing activation