Creative Executive

Responsibilities:

• Supports the creation of brand experiences though original storytelling using latest graphic design techniques for consumer-facing brand experience
• Understands the creative and business needs and determines presentation of illustrative material
• Conceptualizes, creates, and delivers graphics as needed for retail brand marketing.
• Uses graphic design applications/software in the planning process and incorporates consumer/brand insights during the design phase
• Ensures that all graphic designs are supported by clear ideation, effective use of aesthetics, scale, spacing, color, and texture
• Selects the best medium to present or produce the design concept using color, type, illustration, photography, animation, and various print and layout techniques
• Researches and keep abreast of the consumers’ preferences, market trends, developments in IT to deliver innovative design elements for all brand experiences
• Works in partnership with marketing and event counterparts to facilitate marketing executions and acts as the point of contact between partners/agencies concerning design deliverables
• Works with teams to conceptualize and deliver designs that match GMG’s structural and aesthetic brand standards
• Supports campaign planning and execution by designing scaled campaign material while applying established standards, formats and guidelines, and supervising adaptation from suppliers/agencies
• Prepares visual presentations by designing art and copy layouts, and ensures design content meets brand/business requirements
• Works with and utilizes 3D design software when needed
• Collaborates with printers to select the type of paper and printing methods; places production orders and follows up with vendors
• Designs and prepares art and copy layouts, applying established standards, formats and guidelines
• Designs corporate presentations and templates through creative concepts and usage of relevant design software