Business Development

Believe in and passionately demonstrate overall benefits and competitive advantages of our value proposition, audience, products, and brand attributes to the marketplace.

Determine how to create the greatest value for both a brand partner and our company through an optimal Content and Advertising mix.

Build and cultivate strong commercial relationships through a consultative process involving on-site meetings and presentations to decision makers at all levels.

Build and implement tailored sales strategies that demonstrate thorough knowledge of the market, categories, different client industries, advertising and content businesses and trends.

Manage client relationships, expectations and delivery of ROI, in partnership with execution leads.

Lead category and competitive analysis and tailor commercial tactics accordingly.

Developing customized, solutions-oriented commercial packages that represent the TCF / Hypely brands while delivering on client business objectives and quarterly revenue targets.

Build integrated packages and opportunities and ensuring the wider business portfolio opportunities are being leveraged in all outgoing proposals with the help of the counterpart on self-initiated projects on the creative team side.

Represent our company within the client and advertising / media community in a positive, substantive and enthusiastic manner

Create case studies and key takeaways from campaign performances and commercial partnerships

Develop metrics for program success involving the true impact of social amplification and ROI measurement internally and for clients

Continuously update the Media Kit, showreel with new research story lines and case studies from successful campaigns.