Marketing & Communications Manager

Responsibilities:

• Develop the Marketing and PR strategy for the select property, obtain approval from operational and functional leads, and then oversee the implementation of the approved strategy.
• Be aware of activities in the resort (F&B promotions, VIP arrivals, new appointments, or promotions of team members) that should trigger media interest – compile an annual calendar of events and updates this quarterly
• Excellent command of the English language, both written and spoken, for liaison with media, writing of press material, writing of internal communications, marketing copywriting, and proofreading.
• Ensure that you fully understand the business strategy and positioning of the Anantara brand and that you are able to effectively articulate this positioning in the marketplace. This is the responsibility of ALL sales and marketing professionals, regardless of their responsibility level.
• Maintain a personal up-to-date knowledge of all Anantara product and service offerings, the products, services, rates, and new developments of key competitors, and an awareness of general industry trends.
• Ensure all Marketing collaterals are as per brand standards and audits are conducted regularly across the resort including rooms, dining venues, spa, leisure facilities, meeting and event spaces, in-rooms, and digital screens.
• Prepare presentations of hotel information in the media, on industry websites and directories, and in all other relevant online and paper-based publications.
• Collate and distribute media references to the hotel and the brand, and proactively circulate to all relevant internal parties
• Assist the corporate Marketing & PR teams in all marketing or public relations-focused projects.
• Assist the Director of Sales& Marketing to prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Acting as a brand guardian on content published on all platforms - offline, online, the media, and social media.
• Brief creative team/agencies and media buying agency on advertising campaigns requirements and deliverables.
• Deploy successful marketing campaigns and own their implementation from ideation to execution by keeping the campaigns consistent with campaign objectives, sales strategy, and media plan.