drjobs Senior Product Manager English

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الوصف الوظيفي

Job Sumary:

Product Manger will lead the strategic development and execution of brand and product marketing initiatives to drive sustainable business growth. You will own the brand vision champion innovation lead cross-functional teams and ensure alignment with organizational objectives. You will be accountable for delivering top-line and bottom-line targets informed by strong consumer insights market trends and competitive dynamics.

Job Responsibilities

Strategic Leadership & Target Achievement

  • Develop and lead strategic plans to achieve aggressive revenue and profitability goals.
  • Translate market insights into actionable marketing plans product innovations and commercial strategies.

Brand & Marketing Strategy

  • Define and implement both short-term and long-term brand strategies to build brand equity and market share.
  • Lead brand positioning portfolio management and pricing strategy across markets.
  • Champion category vision and drive differentiated consumer propositions.

Innovation & Product Development

  • Own the end-to-end product lifecycle from concept development to launch and post-launch optimization.
  • Drive consumer-centric innovation roadmaps in collaboration with R&D operations and global teams.

Cross-functional Collaboration & Project Management

  • Lead cross-functional project teams involving R&D supply chain sales finance and creative agencies to ensure timely and flawless execution of product and marketing initiatives.

Agency & Vendor Management

  • Partner with creative media and research agencies to develop compelling communication and media strategies.
  • Ensure optimal utilization of resources and alignment with brand goals.

Market Research & Insights

  • Identify strategic research needs; commission and interpret consumer shopper and market studies to inform decisions.
  • Translate insights into data-driven recommendations and continuous improvement actions.

Marketing Mix Management

  • Oversee development and execution of all elements of the marketing mix including:
    • Integrated communication strategies (ATL & BTL)
    • Trade and consumer promotions
    • Media strategy and planning
    • Packaging design and innovation
    • Pricing architecture and optimization

Performance Monitoring & Marketing Analytics

  • Track and evaluate business performance sales metrics market share and campaign ROI.
  • Conduct regular competitive analysis and profitability assessments to guide course corrections.

Job Requirements

  • Bachelors degree in marketing Business Administration or a related
  • MBA from a premier institute is mandatory
  • Minimum 5-7 years of progressive experience in FMCG product management preferably in the Hair Care category with a proven track record of leading brand strategy and product innovation.
  • Fluency in English is required; Arabic is a plus
  • Willing to relocate to Dubai

نوع التوظيف

دوام كامل

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