SVP of Media

A Bit About Us

A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.



Why join us?


Excellent benefits package

Amazing company culture and environment!!

Lot of growth potential

Job Details

***This is an onsite/hybrid role in Nashville, TN***

Lead a growing media activation team, negotiating, activating and optimizing brand performance across

all channels

• Traditional Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,
  

OOH, Print, Direct Mail

• Digital programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid
  

search, paid social

• Recruit, mentor and train channel activation associate directors, managers and specialists who
  

negotiate/activate performance-oriented campaigns efficiently and flawlessly.

• Collaborate with Performance Analytics director (or third party resources) to ensure accurate and
  

consistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,

weekly, monthly, post-campaign, etc.)

• Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and
  

measurement strategies aligned to channel and marketing objectives.

• Serve as an agency subject matter expert and thought leader on best practices for channel activation
  

and performance optimization.

• Responsible for overseeing finances associated with channel activation – including vendor contract and
  

insertion order management; negotiation, execution and confirmation of buy; reconciliation of vendor

invoices; and Channel Activation team’s role in the preparation of client billing.

• Able to operationalize improved processes and procedures, new technologies, models, data tools, and
  

capabilities as necessary to maintain a modern and forward-looking activation team.

Experience Required

• 10+ years progressive experience in media buying and activation in an agency environment, inclusive of
  

traditional and digital media channels.

• Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented
  

teams. A passion for mentoring and developing employees.

• A background in activating brand and performance-oriented campaigns across both traditional and
  

digital channels.

• Experience overseeing investment budgets exceeding $100M.
• Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment
  

properties (i.e., media, content integrations, sponsorships, partnerships).

• Familiarity and experience with major traditional and digital activation data and technology
• Nielsen Video/Audio
• Comscore Digital
• Media Ocean OX/Prisma Digital
• Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
• Search buying platforms (Google, Bing) and bid management tools (we use SA360)
• Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)
• Google Tag Manager
• Google Analytics and/or Adobe Analytics
• PREFERRED Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)