Senior Performance Marketing Specialist

Manage day to day PPC and Paid Social campaigns
• Strategy & Execution
• Upper or lower funnel based on KPIs
• Daily monitoring

Reporting
• Delivering performance reports and insights to the PPC
• team and internal stakeholders.

Strategy & optimization
• Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
• Delivering customer-focused, profitable multi-category campaigns to agreed targets
• Addressing and escalating campaign performance issues.
• Responsible for AB tests, Search Query analysis and keyword mining.

Teamwork
• Create relationship & workflows within the department
• Work with all the brands you are in charge of

Personal Development
• Develop knowledge into advanced Targeting
• Develop knowledge in Programmatic Advertising
• Participate into a more data driven approach project with the CRM department