Director CTC

Responsibilities
• Working closely with EM HUB CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for MENA, including SMU, Promo.
• Leading teams responsible for CTC Merchandising functions at a MENA level including Range Architecture, Price Architecture, and Assortment Planning.
• Serve as the primary market liaison for all relevant Merchandising topics within the end-to-end process
• Create the Market Range Architecture strategy and ensure its alignment with the Global Brand and EM Framework
• Lead the Price Architecture strategy as applied throughout the Market
• Lead Assortment Planning strategy, ensuring all assortments are built according to Global tiering by store format / cluster and in line with Global Customer Segmentation
• Considering all store clusters relevant for the market (i.e. flagship only for key cities), lead the cluster format strategy to attain financial targets, and align with global DTC guidelines
• Drive the collection and submission of initial market forecasts in system (RMA) for horizontal reviews by Global CTC at key milestones (CR1, RMA1, RMA2)
• Foster alignment with Market BU Teams and Channel teams at Cluster level to achieve a consumer-facing range consistent with the Market Range Architecture, in line with Market Price Architecture, and as directed by the Assortment Planning function
• Working closely with EM BU and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/EMKA) and product allocation as per range segmentation guidelines for EM including SMU and Promo
• Support the MENA brand lead in the implementation of Global Marketing projects and local change management.