E-commerce Performance Marketing

Responsibilities:

• Lead and develop digital marketing for eCommerce and retail stores in UAE with a focus on efficient revenue growth within the global framework
• Challenge given structures, identify inefficiencies and lead the expansion and optimization of the digital marketing setup to bring it to the next level
• Connect Retail and eCom processes to provide a unified brand experience and connect commercial channels with Social Media and Brand Marketing
• Establish a process landscape which allows to efficiently set and track consumer demographics, segmentations and buying behavior to drive targeted campaigns
• Partner with multiple marketing, social media, merchandising, website and operations teams as well as vendors in order to secure efficient communication and sustainable growth, and also contribute to further develop partnerships with external parties