Performance Marketer

• Drive business growth through performance advertising across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
• Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs.
• Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations.
• Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic-driving (high relevancy) ads (managing both copywriting and visuals), and execute continuous improvement initiatives.
• Conduct analysis on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions.
• Manage e-marketing budget and optimize it on a daily basis in order to meet online business targets.
• Manage the relationships with external digital marketing agencies.
• Adapt and optimize creative and conversion points.
• Analyze and report on results using Google Analytics.