Trade Marketing Manager

• Responsible for the strategic execution of omni-channel trade marketing plans that achieve volume, market share and profit objectives in line with the overall business priorities.

• Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies at the wholesaler, distributor, and retailer levels

• Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the sales team

KEY RESPONSIBILITIES & ACTIVITIES:

• Builds strong omni-channel trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (Adult, IMF, Paediatric, etc.) leveraging segmentation data, digital insights and healthcare trends

• Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of resource mix

• Build deep relationships with key customers (wholesalers, distributors, retailers) to understand needs and create trade marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials that deliver on customized value propositions

• Serve as a liaison between Sales, Marketing, e-commerce, and analytics by sharing knowledge cross functionally to align and coordinate sales and marketing activities to trade marketing plans

• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.

• Identify trends and insights and optimizes trade spend and performance based on the insights.

• Identify optimal omni-channel engagement activities to appeal to customers and consumers when and where they are most receptive.

• Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships.

• Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities, and tracking of KPIs and ROI of omni-channel campaigns

• Lead integrated business planning process

• Lead demand forecasting activities by analysing product movement, customer behaviors, market trends and industry development impact on sales strategies

• Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations

• Collaborate cross-functionally to generate and pursue product innovation ideas.

• Ideation, planning and budgeting, production and implementation of retail activities, including point of sales materials and promotions

• Secure necessary approvals & ensure complying with the company policies/compliance requirements

• Work with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanisms