Marketing Manager
Marketing Manager
Posted on :
24-04-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2748192
- To manage the Marketing team of the company with emphasis on Brand and Product management
- Prepare marketing strategy and deliver marketing plan within approved budget and in alignment with company P and L
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Present ideas and final deliverables to internal and external teams, and communicate with senior management about marketing programs, strategies, and budgets
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Digital marketing and Social media marketing activities with monitoring
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- To drive the team to achieve and support overall marketing functions such as advertisement, market research, product launches, promotion and providing support to sales teams while driving strategic objectives.
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
- Implementation of the marketing campaigns right from ideation to final analysis and refinement
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with customer database
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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