Develop deep understanding of the Apple brand the partners brand and the local market to help drive an innovative partner strategy and amazing partner creative for all Apple products and services. Work across the organization to understand both macro trends and communications-specific insights and results. Synthesize findings into insights to drive optimization of future efforts internally and with partners. Work with cross-functional teams to identify and develop partner strategies and communication plans including advertising digital channels and the partners owned marketing channels in-store and online. Ensure timely and seamless development of all partner-led communications from advertising to the partners owned marketing channels in-store and online. Develop and drive efficient processes to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there. Lead the development and delivery of communication workshops with partners senior marketing teams and agencies. Oversee quarterly fiscal planning to ensure budgets and resources are allocated to support key Partner Communications initiatives.
12 years experience in marketing communications.
Experience in account management and/or strategy with an advertising agency or in-house marketing communications for a global brand.
Experience in brand communications - from strategy to execution to analysis of results
Knowledge and experience of working on the Polish market.
Fluency in English is required.
Ability to delve deep into a partners business marketing strategy and consumer insights to understand challenges and find opportunities.
Rich experience of digital platforms (social eCRM e-commerce platforms content performance marketing digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
Experience working with creative teams building and collaborating on great work.
Should thrive in being a part of a cross-functional team yet also have the ability to lead.
Passion and eagerness to drive thoughtful strategy build innovative communication plans and develop great creative and integrated campaigns.
Flexible and adaptable in a dynamic environment while working as a member of an impactful team.
Ability to confidently build rapport credibility and influence across multiple stakeholders in a highly matrixed organization.
Strong communication and presentation skills in English and in Polish.
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