360 channel owner for talabat communications (PM Social Influencers Offline Copy CRM copy and content)
Manage a team of 3 people (Social Media 360 Marketing Creative Design)
Social media channel owner responsible for managing the social pages and the content that goes live on them ensuring that we meet brand KPIs (Conversion engagement reach share number of followers)
Responsible for managing the influencer marketing agency and talent management and their content.
Responsible for leading offline activations
Creates talabat content strategy on a quarterly basis by identifying appropriate tactics for engaging consumers through brand storytelling
Use consumer analytics to determine the best way to engage consumers and increase social media KPI
Work cross-functionally to articulate external key messages and ensure that content is aligned across digital touch points.
Responsible for executing and evaluating online content across digital channels like social media pages influencer marketing content and other digital touch points.
Oversee copy content across digital touch points.
Consult the growth teams on the execution of specific content ideas by developing tool kits guidebooks and new innovative techniques that aid a strong local collaboration
Create implement and share content best practices with local markets and cross functions.
Collaborate closely with other marketing streams to be able to utilize data that reflect consumer insights and ensure they are strongly represented within the quarterly plans
Collaborate closely with the brand planning team to understand consumer behavior and commercial drivers that can be utilized in the strategy formulation
Understanding market trend and come up with creative approaches
What did we order
7 years of work experience working in a role with a focus on digital as well as traditional marketing.
A strong track record of developing creative content.
Creative agency background is preferred
Excellent English writing and speaking skills / Arabic is a plus
Writing proofreading and editing skills
Computer proficiency
Passionate about food and feel comfortable performing background research on relevant industry trends and changes.
An understanding of how to create and maintain a brand style for consistency
Ability to consistently generate popular content ideas
An understanding of how to use tools that can improve content creation efficiency
Strong communication skills comfortable presenting to stakeholders at various organizational levels
Demonstrable project management experience and a high level of organization
Ability to understand consumer behavior across the entire digital landscapeSkills Sets
Degrees in journalism English public relations and communication are popular pathways to entry
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