drjobs Acquisition Marketing Manager العربية

Acquisition Marketing Manager

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1 Vacancy
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Job Location drjobs

Dubai - UAE

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Key Responsibilities:

  • Develop and manage user/customer acquisition strategies across paid channels (e.g. Google Ads Facebook Ads LinkedIn display affiliates).

  • Own the media buying process budget allocation bidding strategy and performance analysis.

  • Collaborate with design and content teams to create compelling ad creatives and landing pages.

  • Conduct A/B testing to improve conversion rates costperacquisition (CPA) and ROI.

  • Monitor analyze and report on campaign performance metrics with a focus on CAC LTV ROAS and funnel optimization.

  • Explore and test new growth channels and marketing tools.

  • Work with product sales and analytics teams to align acquisition goals with broader business objectives.

  • Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.

  • Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics Mixpanel etc.).

Requirements:

  • Bachelors degree in Marketing Business or a related field.

  • 35 years of experience in performance marketing growth marketing or a similar role.

  • Proven track record of scaling user/customer acquisition through paid digital channels.

  • Strong analytical skills and proficiency with analytics tools (Google Analytics Excel etc.).

  • Experience with campaign management platforms (e.g. Google Ads Meta Ads Manager).

  • Familiarity with SEO SEM and CRO best practices.

  • Excellent project management and communication skills.

  • Knowledge of A/B testing tools and methodologies.

Preferred Qualifications:

  • Experience in a fastpaced startup or tech company.

  • Familiarity with tools like HubSpot Marketo or similar CRM/marketing automation platforms.

  • Basic understanding of HTML/CSS and web tracking implementations (e.g. GTM pixels).

  • Strong interest in data science growth hacking or behavioral marketing.

Employment Type

Full Time

Company Industry

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