We are seeking a highly motivated and experienced External Communications Executive to join our dynamic team. You will be responsible for developing and executing communication strategies that inform engage and inspire a diverse range of stakeholders and audiences aimed at enhancing our Groups external presence and reputation. You will collaborate with various internal departments and business teams to craft compelling external narratives thought leadership advertising and social media communications ensuring consistency in messaging and quality outcomes for brand promotional and tactical campaigns. This role requires strong contentwriting and project management skills along with daily work with a variety of internal stakeholders graphic designers web designers performance and marketing team members as well as external agencies.
External Communication
- Support development and of external communication strategies that align with the Groups values objectives and goals in order to build our brand awareness and reputation while expressing the positioning of our subsidiary companies to customers partners clients community stakeholders and investors.
- Streamline strategic external communication plans thought leadership editorial calendars and activities for the Groups subsidiary companies across key industries and sectors. Partner with various teams and stakeholders to develop and implement effective outreach programs.
- Determine and document briefs for campaign messaging PR content / collateral development websites social media posts packaging or other advertisements.
- Plan create and distribute regular external communications/advertising / promotional collateral such as press releases external client success stories case studies speeches newsletters/podcasts website updates social posts videos landing pages email blasts and announcements for different stages of the external comms/campaign funnel across a range of platforms (print hoardings events and digital).
- Support in managing the companys website and social media channels ensuring that they are uptodate engaging and informative for target audiences Identify opportunities to increase and improve overall digital presence external stakeholder engagement lead generation etc.
- Assist in organizing speaking engagements and public appearances for company executives.
- Plan execute and manage industry / promotional events including sponsorship opportunities
- Monitor and analyze feedback from stakeholders plus media coverage to assess the effectiveness of communication efforts and make improvements as necessary.
- Train and support staff on effective communication practices and provide guidance on how to communicate in alignment with the companys messaging and values.
- Support in maintaining relationships with media outlets influencers and other external stakeholders as and when necessary.
- Coordinate with freelance professionals and agencies to meet set deadlines and complete projects as and when required.
- Provide support during crisis situations to manage the companys public image.
Qualifications :
- Bachelors degree or higher in Marketing Communications or Journalism or a related field.
- Masters degree in Marketing Communications or Journalism.
Additional Information :
Experience:
Minimum:
- 2 years experience in Advertising PR and Corporate Communications.
- Experience working in a clientside role with a foundation of handson applicable experience.
Desired:
- 5 years experience in Advertising PR and Corporate Communications.
- Experience working in an agency across multiple brands and industries.
Skills & Abilities
- Excellent written and verbal communication skills (English)
- Good organizational skills with the ability to manage multiple projects.
- Professional proactive attitude with excellent time management and project management skills.
- Excellent interpersonal and teamwork skills.
- An intimate understanding of ATL and BTL campaign development best practices/guidelines.
- A strong understanding of brand development and multichannel marketing concepts.
- Comfort interacting with senior stakeholders and internal staff alike.
- Bilingual (English and Arabic) written and verbal communication skills would be a bonus.
- Strong analytical skills with a datadriven approach to decisionmaking.
- Strong persuasive skills.
- Excellent leadership skills.
- Proven track record of developing and managing multichannel campaigns.
Remote Work :
No
Employment Type :
Fulltime