Media Manager

Roles and responsibilities

• Contribute to the overall success of the business by providing actionable insights and recommendations based on analyzing ad & partners performance data
• Identify opportunities for growth & revenue generation from our partners through data deep dives and advanced analysis
• Run insights workshops with top CPG brands to identify opportunities & unlock more ad revenue opportunities.
• Build/lead execution plans around biggest opportunities in collaboration with the markets and other regional owners
• Drive brand recall/brand awareness and customer insights studies to identify ad incrementality and consumer insights reports.
• Utilize advanced analytics techniques (e.g., predictive modeling, segmentation analysis) to forecast future performance and support business planning.
• Create comprehensive reports and dashboards that visualize key metrics, trends, and actionable insights for stakeholders.
• Collaborate with different teams (Vendor experience, Customer experience, Pricing, etc.) to ensure effective and successful workstreams are getting implemented
  

What did we order?

• Bachelor’s degree in Statistics, Business Analytics, Engineering, or a related field; Master’s degree preferred.
• 6-8 years of experience working with exposure to data analytics role as well as exposure to commercial topics, experience in e-commerce company or market insights companies is a plus
• Ability to interpret complex data sets and draw out conclusion
• Proficiency in tools like Tableau, Power BI or Looker and able to optimize SQL queries for extracting data from databases.
• Knowledge of Python, or other languages used for data manipulation and visualization.
• Proficiency in using analytical tools: Excel and google sheet modeling, data visualization software
• Build easy-to-use dashboards to visualize Partner & Customer insights and performance data for stakeholders.
• Project management skills: Ability to manage multiple priorities in a fast-paced environment, ability to drive prioritization when required
• Stakeholder management: Ability to work cross-functionally, ability to deal with senior stakeholders
• Ideally, some FMGC and/or eCommerce experience on the commercial side

Desired candidate profile

. Media Planning and Strategy

• Ability to develop and execute media plans that align with the organization’s overall marketing and branding objectives.
• Understanding of different types of media (digital, traditional, social, and broadcast) and how to integrate them into a cohesive strategy.
• Skill in analyzing target audiences and selecting the appropriate media channels for maximum engagement and return on investment (ROI).

2. Digital and Social Media Expertise

• Knowledge of digital platforms, including social media (e.g., Facebook, Instagram, Twitter, LinkedIn), search engines (e.g., Google Ads), and display advertising networks.
• Expertise in leveraging social media platforms for brand awareness, customer engagement, and audience growth.
• Familiarity with digital metrics and tools (e.g., Google Analytics, social media insights) to assess media performance and optimize campaigns.

3. Advertising and Campaign Management

• Expertise in managing media buying processes, including negotiating with media outlets and agencies for ad placements.
• Managing the budgeting, execution, and optimization of advertising campaigns to ensure they meet the company’s marketing goals.
• Ability to monitor, analyze, and report on campaign performance, adjusting strategies as necessary to maximize results.

4. Relationship Management

• Building and maintaining strong relationships with media outlets, journalists, influencers, and advertising agencies.
• Negotiating contracts, media buys, and sponsorships to secure the best opportunities for the company.
• Serving as a key point of contact between the company and the media, ensuring communication flows smoothly.

5. Content Strategy and Development

• Ability to develop media content, including articles, videos, and visuals, for distribution across various media platforms.
• Collaborating with creative teams to develop engaging, brand-consistent content for media outlets and advertising channels.
• Ensuring that media content aligns with brand voice, messaging, and marketing goals.

6. Analytics and Reporting

• Proficiency in analyzing media metrics to evaluate campaign effectiveness, ROI, and audience engagement.
• Experience in reporting key performance indicators (KPIs), such as impressions, click-through rates (CTR), and conversion rates, to senior management.
• Data-driven decision-making to adjust media strategies based on performance insights and trends.

7. Budget Management

• Managing media budgets to ensure efficient use of resources and maximum exposure within the target audience.
• Ensuring that media investments deliver optimal results while staying within allocated budgets.
• Tracking and reporting on media spend and ensuring that financial goals are met.