Design Analyst

Roles and responsibilities

• Ensure our work communicates clearly, is on brand, and delights users.
  
• Explain and discuss design decisions eloquently and give design feedback.
  
• Assist with the definition and creation of flexible, coherent design systems and component libraries.
  
• Work with design, technology, and project management to ensure the design meets creative, strategy, and project objectives.
  
• Contribute design to mood boards, concept sketches, presentation decks, style guides, and storyboards under specific direction from the project’s Creative Lead.
  
• Understand brand strategy and the organizational/political dynamics of assigned brands, including the critical processes that drive them and the key players involved. Translate or extend the brand identity system to digital touchpoints
  
  
• Who are we looking for?





• A recent graduate from a digital design background
  
• Practical command of standard design applications (i.e. Photoshop, Illustrator, InDesign, Keynote, Sketch, InVision); experience with video editing, motion graphics, and prototyping software is a plus.
  
• Strong student, freelance, or comparable digital design portfolio with examples of mobile and touch work.
  
• Practical awareness of delivery methodologies with an emphasis on agile.
  
• Ability to utilize feedback/direction from the Creative Lead to generate multiple design explorations and iterate those designs to the satisfaction of the Creative Lead.
  
• Basic understanding of technical and cross-platform implications (strengths and limitations of individual native, hybrid, and HTML platforms)

Desired candidate profile

1. Design Research and Analysis

• Market and User Research: Conducting research to understand market trends, user needs, and industry best practices. This can involve surveys, interviews, focus groups, and usability testing.
• Competitive Analysis: Analyzing competitor designs and identifying trends or gaps that could influence design decisions.
• User-Centered Design (UCD): Understanding user needs and behaviors, and applying this knowledge to create user-focused design solutions.
• Trend Forecasting: Keeping up to date with emerging design trends, technologies, and tools to ensure designs are contemporary and innovative.

2. Data Analysis and Interpretation

• Quantitative Analysis: Analyzing design data, such as user feedback, interaction metrics, or performance statistics, to evaluate design effectiveness.
• Qualitative Analysis: Interpreting qualitative data from user testing or feedback to derive insights that inform design improvements.
• Design Metrics: Measuring design performance through metrics like user engagement, conversion rates, bounce rates, and task completion time.
• Statistical Tools: Utilizing tools like Excel, R, or SPSS to analyze data, perform statistical analysis, and draw insights.

3. Design Process Optimization

• Process Improvement: Identifying inefficiencies or bottlenecks in the design process and recommending solutions to streamline workflows and improve productivity.
• Design Iteration: Using data and feedback to refine and iterate on design concepts, ensuring continuous improvement in quality and functionality.
• Prototyping and Testing: Creating low-fidelity or high-fidelity prototypes to test design concepts and gather data on user interaction.
• Agile Methodology: Applying agile design principles to iteratively test and refine designs in short cycles.

4. Design Tools and Software

• Design Software: Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, XD), Sketch, Figma, CorelDRAW, or InVision for visual design and prototyping.
• 3D Modeling Tools: Familiarity with 3D design tools like AutoCAD, SolidWorks, or Blender for industrial or product design analysis.
• UX/UI Design Tools: Familiarity with wireframing and prototyping tools like Balsamiq, Axure, Marvel, or Framer.
• Data Visualization Tools: Ability to use tools like Tableau or Power BI to create visual representations of design data and insights.