Roles and responsibilities
Who are we looking for?
- Able to uncover insights and offer recommendations using statistically sound techniques
- Strong knowledge of programming languages, with a focus on machine learning and advanced analytics (SQL/R/Python)
- Highly driven self-starters who can communicate complex ideas in a clear and effective manner
- Excellent organizational skills ; Have the ability to prioritize workload whilst being resilient and being able to cope well under pressure and meeting tight deadlines
- Strong grasp of English. Proficiency in Arabic would be a plus
- The ability and willingness to travel
- Qualifications
- Passionate about data, analytics and technology
- Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
- Technical understanding of how digital analytics and tag management solutions are deployed
- Ability to complete complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
- Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)
- Data Presentation: Clearly presenting findings to stakeholders, whether through written reports, presentations, or meetings.
- Cross-Department Collaboration: Communicating effectively with cross-functional teams such as marketing, finance, and operations to understand data needs and support decision-making.
- Data Storytelling: Using data to tell a compelling story, translating complex data insights into clear business implications.
- Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)
Desired candidate profile
1. Data Collection and Data Management
- Data Gathering: Collecting data from various sources, such as databases, spreadsheets, APIs, and external datasets.
- Data Cleaning: Cleaning and preprocessing data by handling missing values, correcting inconsistencies, and ensuring data quality.
- Data Storage and Management: Organizing and storing data efficiently, ensuring it's easily accessible and appropriately categorized for analysis.
2. Statistical Analysis and Interpretation
- Statistical Methods: Applying statistical methods (e.g., mean, median, standard deviation, regression analysis) to analyze datasets and identify patterns or trends.
- Hypothesis Testing: Conducting hypothesis testing to validate assumptions and draw conclusions about the data.
- Data Modeling: Building statistical or machine learning models to predict trends or outcomes (e.g., regression models, classification models).
3. Data Visualization
- Visualization Tools: Using tools like Tableau, Power BI, Matplotlib, or ggplot2 (for Python/R) to create meaningful charts, graphs, and dashboards.
- Report Generation: Creating visual reports and dashboards that convey complex insights in an easily understandable format for stakeholders.
- Storytelling with Data: Presenting data findings in a narrative format, providing context, and explaining the impact of the data insights on the business.
4. Database Management and Querying
- SQL Proficiency: Writing and optimizing SQL queries to extract data from relational databases (e.g., MySQL, PostgreSQL, SQL Server).
- NoSQL Databases: Understanding and working with non-relational databases (e.g., MongoDB, Cassandra) when dealing with unstructured data.
- Data Warehousing: Familiarity with data warehousing concepts, including designing and managing large-scale databases for long-term storage.
5. Data Cleaning and Preprocessing
- Data Normalization: Ensuring data is in a consistent format, normalizing values, and transforming data as required for analysis.
- Data Validation: Validating the accuracy of data through error checks and cross-referencing data from multiple sources.
- Handling Outliers: Identifying and dealing with outliers or anomalies in data that might skew analysis.
6. Technical Skills
- Programming Languages: Proficiency in programming languages such as Python or R to manipulate data, perform analysis, and implement models.
- Data Analysis Libraries: Familiarity with data manipulation and analysis libraries like Pandas, NumPy, SciPy (Python), or dplyr, ggplot2 (R).
- Automation Tools: Knowledge of automation tools and techniques to streamline repetitive tasks, such as data collection or report generation.
7. Business Acumen and Domain Knowledge
- Understanding Business Requirements: Collaborating with business stakeholders to understand their data needs and providing relevant insights that drive decision-making.
- KPI Monitoring: Monitoring and analyzing key performance indicators (KPIs) for the business or department to identify areas for improvement.
- Domain Expertise: Having an understanding of the industry or field in which the organization operates, so you can contextualize the data and make relevant recommendations.
8. Data Integrity and Security
- Data Governance: Ensuring that the data analysis process follows established data governance policies and practices, including data privacy regulations (e.g., GDPR, CCPA).
- Security Practices: Implementing security measures to protect sensitive data, especially when dealing with customer or financial data.
- Ethical Data Handling: Ensuring data analysis is conducted ethically, with respect for privacy and confidentiality.