Digital Marketing Intern

Roles and responsibilities

As a Digital Marketing Intern you will join an exciting journey of supporting various projects to support digital media and consumer marketing activities for Philips Personal Health in Middle East & North Africa (MENA).

Your role:

• Coordinate with the Consumer Marketing team on brainstorming & aligning on marketing campaigns for MENA region;
• Use various tools to pull out data and provide the insights from digital marketing campaigns, create reports about the effectiveness of digital marketing campaigns;
• Performing market analysis and research on competition;
• Monitoring social media platforms for brand mentions or negative comments about a company’s products or services;
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web);
• Manage and update company database and customer relationship management systems (CRM).
  

You're the right fit if:

• You are a student of Bachelor’s or Master’s in Marketing / Business Administration / Engineering, who is available to work min. 3 days/week (ideally full time);
• You speak very good Arabic and poses great communication and presentation skills;
• Have knowledge of digital media, data analytics, and content creating as well as Microsoft Excel and Power Point savvy;
• Genuinely curios & interested in learning along with professional drive.

Desired candidate profile

• Content Creation and Management:

  • Assisting in writing and creating content for blogs, websites, and social media platforms.
  • Supporting the creation of email campaigns, newsletters, and promotional materials.
  • Helping design graphics or visuals using tools like Canva or Adobe Photoshop (if applicable).

• Social Media Management:

  • Managing and scheduling posts across social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Monitoring social media engagement, responding to comments, and interacting with followers.
  • Assisting in growing and engaging the brand’s social media audience.

• SEO (Search Engine Optimization):

  • Assisting with SEO efforts by researching keywords, optimizing content, and ensuring website content is search-engine friendly.
  • Analyzing website traffic using tools like Google Analytics to measure SEO performance.
  • Learning how to conduct on-page and off-page SEO strategies.

• Email Marketing:

  • Helping create email campaigns and newsletters using platforms like MailChimp or HubSpot.
  • Monitoring the effectiveness of email campaigns (open rates, click-through rates, etc.) and suggesting improvements.

• Market Research:

  • Conducting research on industry trends, competitors, and target audience behavior.
  • Gathering data to inform marketing strategies and campaigns.

• Paid Advertising:

  • Assisting with the creation and management of paid advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Monitoring ad performance and suggesting optimizations based on campaign results.

• Analytics and Reporting:

  • Tracking key performance metrics (KPIs) to evaluate the success of digital marketing campaigns.
  • Creating reports and providing insights into website traffic, social media performance, and other digital campaigns.
  • Learning how to use tools like Google Analytics, SEMrush, or social media analytics platforms.