Influencer Marketing Executive

Roles and responsibilities

An Influencer Marketing Executive is responsible for developing and executing influencer marketing campaigns to promote a brand’s products, services, or messages. This role involves identifying and collaborating with influencers to increase brand awareness, reach target audiences, and drive engagement. Influencer Marketing Executives typically work closely with the marketing, PR, and social media teams to integrate influencer strategies into broader marketing efforts.

The Influencer Marketing Executive will play a key role in supporting the marketing and social media efforts, with a specific focus on influencer-related activities. The role involves identifying, approaching, and managing influencer partnerships, as well as analysing campaign results to optimize engagement. The Influencer Marketing Executive will work closely with internal teams on broader marketing initiatives, ensuring the smooth execution of influencer campaigns. Additionally, building strong relationships with influencers and ensuring that campaigns align with the brand’s goals will be crucial to success.

The ideal candidate will have at least 3 years of relevant marketing experience in the UAE, with a focus on eCommerce, retail, or luxury goods. A minimum of 2 years of experience in influencer outreach and campaign management is also required. Strong communication skills in both English and Arabic are essential, along with a relevant academic degree in marketing, business, or a related field. Our client offers a competitive salary, performance-based incentives, and excellent opportunities for long-term professional development.

Desired candidate profile

1. Campaign Strategy & Planning

• Campaign Development: Creating influencer marketing strategies and campaigns that align with the brand’s goals, target audience, and messaging. This includes defining campaign objectives (e.g., brand awareness, lead generation, product launches).
• Influencer Selection: Identifying and vetting influencers who align with the brand’s values, audience demographics, and the type of content that resonates with the target market. This involves researching influencers across various platforms like Instagram, YouTube, TikTok, and blogs.
• Creative Direction: Collaborating with influencers on the type of content to be created, ensuring it matches both the brand’s messaging and the influencer’s authentic style. This can include posts, stories, videos, and giveaways.

2. Influencer Outreach & Relationship Management

• Building Relationships: Cultivating long-term relationships with influencers, negotiating partnerships, and ensuring clear, positive communication throughout the campaign.
• Contract Negotiations: Managing influencer contracts, including terms of collaboration, payment, deliverables, timelines, and intellectual property rights.
• Collaboration: Coordinating with influencers to ensure that content is created on time, fits within the brand’s guidelines, and effectively communicates the campaign message.

3. Campaign Execution & Management

• Content Approval & Monitoring: Overseeing the influencer content creation process, ensuring that the content is on-brand, complies with guidelines, and is submitted for approval before being posted.
• Tracking Performance: Monitoring the performance of influencer campaigns, analyzing key metrics like reach, engagement, click-through rates, conversions, and ROI.
• Optimization: Making data-driven adjustments to campaigns based on performance insights, including optimizing the types of content, influencers, or platforms used.

4. Social Media & Platform Management

• Platform Expertise: Understanding the dynamics of various social media platforms (Instagram, TikTok, YouTube, Twitter, etc.) and tailoring campaigns to suit the platform's strengths and influencer preferences.
• Hashtag Strategy: Developing hashtag strategies that help increase visibility and engagement for influencer posts.
• Community Engagement: Ensuring that influencers actively engage with their audiences through comments, likes, and shares, and encouraging their followers to interact with the brand.