Marketing Officer

Roles and responsibilities

Brand development, promotion and protection

• Creates engaging written content for all of SEHA’s marketing and brandings activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
• Stay up-to-date with the latest industry trends
• Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision
  

Marketing activities

• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
• Liaise with Designers to enrich text with visual aids, like images and charts
• Cooperate with the marketing team to create web content and monitor its effectiveness over time
• Use SEO practices to optimize articles and increase visibility
  

Communications activities

• Plan and implement editorial calendar
• Prepare and publish articles that describe our company and products
• Write clean, concise, well-polished content
• Research industry-related topics and identify gaps in our content
• Shape language and tone used in sales emails, banners and brochures
• Ensure all content is up-to-date
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
• Determine sources for content creation (both internal and external)
  

Qualifications

Required: Bachelor’s degree in Marketing and Communications, journalism, Business Administration or other related field required

Desired candidate profile

1. Marketing Strategy Development

• Developing and implementing effective marketing strategies aligned with company objectives and goals.
• Analyzing market trends, customer behavior, and competitor activities to craft strategies that capture target audiences.

2. Brand Management

• Ensuring consistent brand messaging across all marketing channels and materials.
• Maintaining brand integrity and helping to develop brand guidelines to ensure cohesion across campaigns.

3. Campaign Planning and Execution

• Designing and executing marketing campaigns across various channels, including digital, print, email, social media, and events.
• Monitoring the progress of campaigns, adjusting strategies when necessary, and ensuring timely execution within budget.

4. Content Creation and Strategy

• Developing compelling content that resonates with the target audience. This includes writing blog posts, social media updates, newsletters, and ad copy.
• Working with creative teams or agencies to produce high-quality visuals (e.g., graphics, videos, infographics) for marketing campaigns.

5. Digital Marketing and Social Media

• Managing digital marketing efforts, including SEO (Search Engine Optimization), PPC (Pay-per-click advertising), email marketing, and social media marketing.
• Overseeing social media profiles and creating engaging content that increases visibility, interaction, and engagement on platforms like Facebook, Instagram, LinkedIn, and Twitter.

6. Market Research and Analysis

• Conducting market research to understand customer needs, market opportunities, and trends.
• Analyzing data to assess the effectiveness of campaigns and using insights to optimize future marketing efforts.

7. Customer Engagement and Relationship Building

• Engaging with customers through various touchpoints (e.g., email newsletters, social media interactions) to build and maintain relationships.
• Responding to customer inquiries and ensuring a high level of customer satisfaction.

8. Event Planning and Coordination

• Organizing and managing promotional events, product launches, trade shows, or webinars to engage potential customers and stakeholders.
• Coordinating logistics, marketing materials, and event promotion to ensure successful outcomes.

9. Budget Management

• Managing the marketing budget and ensuring that all campaigns are executed within financial constraints.
• Allocating resources effectively across various marketing initiatives.