Digital Marketing Coordinator

Roles and responsibilities

• To support the digital marketing team to create and manage campaigns across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
• To update and maintain websites and micro-sites.
• Managing online listings and respond guests’ online feedback, creating a positive relationship with guests through online reputation platforms.
• Working closely with internal team and external partners to ensure campaign’s KPIs are achieved across all channels.
• Staying updated on the latest digital trends and best practices to continually improve marketing efforts.
  

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• Prior experience in hospitality industry is a plus.
• Understanding of digital marketing efforts, including SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Campaign Management and Execution:

  • Plan, create, and execute digital marketing campaigns across various channels, such as social media, email marketing, content marketing, PPC advertising, and SEO.
  • Monitor campaign performance and make adjustments as needed to improve results.
  • Coordinate with other teams (content creators, designers, developers) to ensure campaigns are consistent and on-brand.

• Social Media Management:

  • Manage and grow the company’s presence across social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create and schedule posts, engage with followers, and analyze performance through analytics tools.
  • Develop social media strategies to increase brand awareness, engagement, and lead generation.

• Email Marketing:

  • Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement emails.
  • Segment email lists, craft compelling copy, and design visually appealing email templates.
  • Analyze email campaign performance, including open rates, click-through rates, and conversion rates, and optimize accordingly.

• Content Creation and Optimization:

  • Work with content creators to develop high-quality blog posts, website content, landing pages, and other marketing materials.
  • Optimize content for SEO, ensuring it ranks well on search engines and drives organic traffic.
  • Research industry trends and keywords to improve content visibility and engagement.

• SEO and SEM:

  • Assist in search engine optimization (SEO) strategies to improve the website's organic search ranking.
  • Help manage search engine marketing (SEM) campaigns like Google Ads, ensuring ads are targeted, effective, and within budget.
  • Perform keyword research and implement on-page and off-page SEO strategies.

• Analytics and Reporting:

  • Use tools like Google Analytics, Social Media Insights, and SEO tools (e.g., SEMrush, Moz) to track, analyze, and report on digital marketing campaign performance.
  • Identify key metrics (KPIs) for different marketing activities, such as website traffic, conversion rates, and engagement levels.
  • Prepare reports for management, providing insights and recommendations based on data.

Desired candidate profile

• Digital Marketing Expertise:

  • In-depth knowledge of digital marketing platforms, including social media, email marketing, SEO, and PPC advertising.
  • Experience with tools like Google Analytics, Hootsuite, Buffer, Mailchimp, and Google Ads.
  • Ability to manage multiple campaigns across different digital channels simultaneously.

• Creativity and Content Creation:

  • Strong writing skills to create compelling, on-brand content for blogs, social media, emails, and other digital platforms.
  • Ability to come up with creative ideas for campaigns that resonate with the target audience and align with business objectives.
  • Basic graphic design skills using tools like Canva, Adobe Photoshop, or Illustrator can be a plus for creating visually appealing content.

• Data Analysis and Reporting:

  • Ability to track key performance indicators (KPIs) and campaign metrics to assess the success of digital marketing efforts.
  • Proficiency in using analytics tools to interpret data and derive actionable insights.
  • Strong attention to detail in analyzing performance data and making data-driven decisions.

• SEO and SEM Knowledge:

  • Experience with both on-page (keyword optimization, meta descriptions, title tags) and off-page (backlinks, social media signals) SEO strategies.
  • Experience with Google Ads, Facebook Ads, and other SEM platforms to create, manage, and optimize paid search campaigns.
  • Knowledge of keyword research, ranking factors, and SEO best practices.

• Project Management:

  • Strong organizational skills to manage multiple campaigns and projects.
  • Ability to prioritize tasks, set deadlines, and work under pressure to meet deadlines.
  • Strong teamwork and communication skills to collaborate with various departments.

• Communication Skills:

  • Clear and concise written and verbal communication skills for creating engaging content and working with team members or clients.
  • Ability to communicate complex digital marketing strategies to non-technical stakeholders.

• Social Media Savvy:

  • Knowledge of social media platforms, trends, and best practices for engaging with audiences on channels like Instagram, LinkedIn, Twitter, and TikTok.
  • Ability to create and schedule posts, manage campaigns, and analyze engagement metrics.

• Adaptability and Agility:

  • Ability to quickly adapt to changes in the digital marketing landscape, including new technologies, trends, and platforms.
  • Comfort with learning new tools and technologies as digital marketing evolves.