Marketing Manager

Roles and responsibilities

Marketing Manager | MAF Retail | Corporate Head Office

ROLE SUMMARY

The Marketing Manager leads the marketing strategy for the Retail Discount business, focusing on brand building, customer growth, and value-driven marketing campaigns. They shape the brand's voice in a competitive market using digital marketing, traditional advertising, and customer engagement to increase visibility, loyalty, and sales.

ROLE PROFILE

• Define and implement the marketing vision for the company, positioning our discount retail offerings in the market as a value-oriented solution.
• Create a compelling brand story that resonates with cost-conscious consumers.
• Lead the development and execution of multi-channel marketing campaigns, including digital (social media, email, SEO, SEM), traditional media (print, radio, TV), and in-store promotions. Ensure campaigns are aligned with business objectives, customer ne
• Drive customer acquisition efforts through lead generation, promotions, and partnerships.
• Develop retention strategies, including loyalty programs, personalized offers, and targeted communications, to build long-term customer relationships.
• Work closely with the sales, operations, and product teams to ensure marketing strategies are aligned with business goals. Support retail operations by providing marketing materials, in-store activations, and promotional strategies to drive foot traffic
• Oversee the development and execution of a strong online presence across social media platforms, websites, and e-commerce channels. Utilize analytics to assess performance and continuously optimize strategies for maximum engagement and conversions.
• Manage the marketing budget, ensuring resources are allocated efficiently and effectively to deliver the highest possible impact. Track campaign performance, analyze metrics, and adjust tactics to meet KPIs.

REQUIREMENTS

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 5 years of proven experience in marketing, with a focus on brand communication, media planning and digital marketing.
• Strong written and verbal communication skills in English and Arabic.
• Demonstrated experience as a Marketing Manager, ideally within the food industry or retail sector, with a deep understanding of marketing strategies specific to the FMCG market

Desired candidate profile

Key Skills for a Marketing Manager

1. Strategic Planning

• Campaign Design: Developing marketing strategies and campaigns to achieve specific business goals.
• Market Research: Understanding target audiences, competitors, and market dynamics.
• Budgeting: Allocating resources effectively to maximize ROI.

2. Digital Marketing Expertise

• SEO and SEM: Optimizing content for search engines and managing paid advertising campaigns.
• Social Media Marketing: Leveraging platforms like Instagram, LinkedIn, and Facebook to engage audiences.
• Content Marketing: Creating and promoting valuable content to attract and retain customers.

3. Analytical Skills

• Data Interpretation: Analyzing marketing metrics and KPIs to measure success.
• Market Trends: Identifying shifts in consumer behavior and adjusting strategies accordingly.
• ROI Analysis: Calculating the effectiveness of marketing initiatives.

4. Team Leadership

• Project Management: Coordinating cross-functional teams to deliver campaigns on time.
• Coaching and Mentorship: Guiding team members to enhance their skills and performance.
• Collaboration: Working with sales, product, and creative teams to align goals.

5. Creativity and Innovation

• Brand Storytelling: Crafting compelling narratives to resonate with target audiences.
• Visual Content: Collaborating on the design and production of visually engaging materials.
• Innovation: Implementing new ideas and technologies to stand out in the market.

6. Communication Skills

• Internal Communication: Presenting strategies and results to stakeholders and teams.
• External Messaging: Ensuring consistent and compelling brand messaging across all channels.
• Negotiation: Collaborating with vendors, agencies, and media partners.