Graphic Designer

Roles and responsibilities

The Graphic Designer is responsible to direct and oversee the creation of visual merchandising designs, concepts and sample layouts ensuring adherence Brand guidelines.

ROLE PROFILE

• Participate in the development of the business unit Creative strategy by providing input from the perspective of the Graphic Design, ensuring that relevant goals and objectives are incorporated
• Review the budget requirements of the Graphic Design function, and accordingly participate in the development of Brand’s budget.
• Recommend, select, and help locate or obtain merchandise based on customer need in other Majid Al Futtaim Fashion brands and stores, if not available instore.
• Plan and implement graphic design elements in a large-scale execution such as creative campaigns, store take over, in-store set up, pop up stores, mall podiums, marketing collaterals
• Ensure the implementation of and conformance to established Visual Merchandising and Store Graphic Design Policies and Procedures, identifying opportunities for continuous
• Build strong partnerships with members of the cross-functional teams such as, Buyers and Visual Merchandisers strengthening internal customer relationships
• Creation of designs, creative concepts and sample layouts
• Ensure the implementation of and conformance to established Visual Merchandising and Store Graphic Design Policies and Procedures, identifying opportunities for continuous improvement.

REQUIREMENTS

• Bachelor’s degree in interior design or Commercial Art or Graphic Design
• 4-5 years of experience as a Graphic Designer
• Experience in a retail industry is an advantage
• Must have an agency or Retail background
• ATL & BTL experience is required

Desired candidate profile

1. Design Principles

• Typography: Understanding how to use fonts and typefaces effectively, including knowledge of kerning, line spacing, and font pairing.
• Color Theory: Knowledge of how different colors work together to evoke specific emotions, create harmony, and maintain brand consistency.
• Composition: Mastery of layout, balance, and space to create aesthetically pleasing and functional designs.
• Visual Hierarchy: Ability to guide the viewer’s eye through a design in order of importance, ensuring that the most important elements are emphasized.

2. Software Proficiency

• Adobe Creative Suite: Proficiency in programs like Photoshop, Illustrator, and InDesign is essential for creating and editing visual content.
• Web Design Tools: Familiarity with web design software like Sketch, Figma, and Adobe XD for creating UI/UX designs.
• Motion Graphics Software: Skills in After Effects or similar tools for creating animated or video-based graphics.
• 3D Design Software: Understanding of tools like Blender or Cinema 4D for creating three-dimensional designs if necessary.
• Prototyping Tools: Ability to use tools like InVision or Marvel for creating interactive designs or mockups.

3. Creativity and Innovation

• Concept Development: Ability to come up with fresh and innovative ideas that align with client objectives and resonate with the target audience.
• Problem-Solving: Using creativity to solve design challenges while maintaining functionality and visual appeal.
• Attention to Detail: Being meticulous in design work, ensuring every element is aligned, pixel-perfect, and correctly formatted.

4. Branding and Identity

• Logo Design: Creating unique logos that represent the essence of a brand and work well across various media.
• Brand Consistency: Maintaining consistent design elements (color schemes, fonts, imagery) across all brand materials to create a unified identity.
• Marketing Collateral: Designing brochures, flyers, posters, social media graphics, and other marketing materials that align with brand guidelines.

5. User Interface (UI) and User Experience (UX)

• Wireframing: Knowledge of creating wireframes and prototypes to map out user interfaces.
• Responsive Design: Ensuring designs are adaptable across different screen sizes and devices, particularly for web and mobile.
• UX Research: Understanding user needs and preferences to create intuitive, easy-to-use designs.

6. Communication Skills

• Client Interaction: Strong communication skills to understand client briefs, gather feedback, and present design ideas effectively.
• Team Collaboration: Ability to work alongside other designers, marketers, and developers to ensure cohesive design solutions.
• Articulation: Explaining design decisions clearly to clients, colleagues, or stakeholders.