Digital Marketing Executive

Roles and responsibilities

Develops and executes digital content and social media strategies, including creating high-quality content, managing social media calendars, and collaborating with brand partners on performance analysis. The role also involves engaging with and screening influencers to boost brand visibility and drive effective campaigns for diverse Sports brands.

Job Description:

• Develop, implement, and manage a comprehensive social media strategy, including competitive research, platform selection, messaging, and audience targeting.
• Plan, create, publish, and share engaging content daily (text, images, and video) to build meaningful customer connections, increase brand awareness, and drive community engagement.
• Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
• Stay up to date with emerging social media trends, best practices, and technologies.
• Manage the brand's social media profiles to maximize visibility and enhance the impact of social content.
• Moderate user-generated content in line with the brand’s moderation guidelines.
• Develop editorial calendars and syndication schedules to ensure consistent content delivery.
• Monitor and analyze key social media metrics and insights to assess campaign performance, using this data to refine and improve future strategies.
• Work closely with copywriters and content creators to ensure content is both informative and visually compelling.
  

People Management:

The individual will interact with brand stakeholders and manage relationships with agencies, content creators, and influencers.

Functional/Technical Competencies:

• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro) or similar software
• Experience in using social media management tools.

Desired candidate profile

1. Marketing Strategy and Planning

• Campaign Development: Designing and implementing marketing campaigns that align with business objectives and target audiences.
• Brand Management: Supporting the development and execution of strategies that build and maintain a strong brand identity.
• Market Segmentation: Identifying and targeting different market segments, tailoring marketing efforts to specific customer needs.
• Strategic Thinking: Developing long-term marketing strategies based on market trends, customer insights, and competitive analysis.

2. Digital Marketing Skills

• Social Media Marketing: Creating and managing social media campaigns across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to drive engagement and build brand awareness.
• SEO and SEM: Optimizing web content for search engines (SEO) and managing paid search advertising (SEM) to improve visibility and website traffic.
• Email Marketing: Designing and executing email marketing campaigns to nurture leads, increase conversions, and build customer loyalty.
• Content Marketing: Developing and distributing valuable, relevant, and consistent content to attract and retain customers.
• Analytics and Reporting: Using analytics tools (Google Analytics, social media insights, etc.) to measure the success of digital marketing efforts and making data-driven decisions.

3. Creative and Content Creation

• Copywriting: Writing persuasive and engaging copy for websites, social media posts, email campaigns, blogs, and other marketing materials.
• Graphic Design: Using design software (e.g., Adobe Creative Suite, Canva) to create visually appealing marketing materials, such as banners, ads, infographics, and promotional content.
• Video Production: Creating and editing video content for social media, websites, and marketing campaigns.
• Brand Storytelling: Crafting compelling narratives that resonate with the target audience and communicate the brand’s value proposition.

4. Market Research and Analysis

• Competitive Analysis: Analyzing competitors’ marketing strategies, products, and campaigns to identify strengths, weaknesses, and market opportunities.
• Customer Insights: Conducting surveys, focus groups, and interviews to gather feedback from customers and identify their needs and preferences.
• Trend Analysis: Staying up-to-date on industry trends, technological advancements, and customer behaviors to inform marketing decisions.
• Data Interpretation: Analyzing marketing data to evaluate the effectiveness of campaigns and adjusting strategies based on results.

5. Project Management

• Campaign Management: Managing marketing projects from inception to completion, ensuring they are delivered on time and within budget.
• Budgeting: Assisting in the allocation of marketing budgets across various channels and ensuring cost-effective campaign execution.
• Cross-Functional Collaboration: Working with different teams (sales, product development, design) to ensure marketing initiatives are integrated into the broader business strategy.
• Timeline Management: Managing deadlines and milestones for marketing initiatives and ensuring timely execution.