Marketing Executive

Roles and responsibilities

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of diverse Sports brands.

Job Description:

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Assists the function to prepare regular reports and analysis on return on investment (ROI)Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Execute approved social media calendars in line with brand guidelines
• Craft and liaise on briefs for content creation in line with brand guidelines
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Maintains records related to marketing expenses, and regularly updates management on budget expenditure and overall costs
• Proficient user of MS Office (Excel, PPT, etc.)
  

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Desired candidate profile

1. Marketing Strategy and Planning

• Campaign Development: Designing and implementing marketing campaigns that align with business objectives and target audiences.
• Brand Management: Supporting the development and execution of strategies that build and maintain a strong brand identity.
• Market Segmentation: Identifying and targeting different market segments, tailoring marketing efforts to specific customer needs.
• Strategic Thinking: Developing long-term marketing strategies based on market trends, customer insights, and competitive analysis.

2. Digital Marketing Skills

• Social Media Marketing: Creating and managing social media campaigns across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to drive engagement and build brand awareness.
• SEO and SEM: Optimizing web content for search engines (SEO) and managing paid search advertising (SEM) to improve visibility and website traffic.
• Email Marketing: Designing and executing email marketing campaigns to nurture leads, increase conversions, and build customer loyalty.
• Content Marketing: Developing and distributing valuable, relevant, and consistent content to attract and retain customers.
• Analytics and Reporting: Using analytics tools (Google Analytics, social media insights, etc.) to measure the success of digital marketing efforts and making data-driven decisions.

3. Creative and Content Creation

• Copywriting: Writing persuasive and engaging copy for websites, social media posts, email campaigns, blogs, and other marketing materials.
• Graphic Design: Using design software (e.g., Adobe Creative Suite, Canva) to create visually appealing marketing materials, such as banners, ads, infographics, and promotional content.
• Video Production: Creating and editing video content for social media, websites, and marketing campaigns.
• Brand Storytelling: Crafting compelling narratives that resonate with the target audience and communicate the brand’s value proposition.

4. Market Research and Analysis

• Competitive Analysis: Analyzing competitors’ marketing strategies, products, and campaigns to identify strengths, weaknesses, and market opportunities.
• Customer Insights: Conducting surveys, focus groups, and interviews to gather feedback from customers and identify their needs and preferences.
• Trend Analysis: Staying up-to-date on industry trends, technological advancements, and customer behaviors to inform marketing decisions.
• Data Interpretation: Analyzing marketing data to evaluate the effectiveness of campaigns and adjusting strategies based on results.

5. Project Management

• Campaign Management: Managing marketing projects from inception to completion, ensuring they are delivered on time and within budget.
• Budgeting: Assisting in the allocation of marketing budgets across various channels and ensuring cost-effective campaign execution.
• Cross-Functional Collaboration: Working with different teams (sales, product development, design) to ensure marketing initiatives are integrated into the broader business strategy.
• Timeline Management: Managing deadlines and milestones for marketing initiatives and ensuring timely execution.