Brand Manager - Maternity Coverage 7 months - Shiseido
Posted on :
29-10-2024
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Job Description
Brand Manager Maternity Coverage (7 months)
Date: 15 Oct 2024
Location: Dubai
Company: Shiseido
This is a 7month maternity coverage contract.
PROFILE:
- 4/5 years of experience in Beauty Cosmetics FMCG or any related field. Knowledge of the Middle East market and consumer will be considered as a plus
- Successful track record of managing and executing 360 marketing plans
- Experience in managing marketing A&P budgets independently
- Experience in adapting to challenges fostering culture of excellence and guiding communications with main stakeholders: regional office Global brand holder distribution partners and retailers
- Dynamic positive thinking strong analytical skills and attention to detail
- Excellent communication and organizational skills and great presentation skills
- Strong knowledge of Microsoft office (high expertise in both excel and PowerPoint is required)
- Proficient communication in English. Arabic is a plus
- Alignment with the Shiseido Trust8 working principles: Think Big Take Risks Handson Collaborate Be Open Act with Integrity Be Accountable Applaud Success
Key Responsibilities:
- Strategic Planning & Execution:
- Develop and implement comprehensive marketing strategies for the Shiseido brand in the Middle East tailored to local market needs and aligned with global brand positioning.
- Drive the annual marketing calendar including product launches trade animations promotions and campaigns to maximize brand exposure and revenues.
- Analyze market trends consumer behavior and competitor activities to adjust marketing plans accordingly.
- Develop and implement marketing plans adapted to the different distribution channels where the brand is present: Free Standing Stores beauty chains department stores eretail and pure players.
- Brand Management:
- Ensure brand consistency across all marketing communications including digital instore and offline channels.
- Collaborate with the global brand team to localize global campaigns and ensure the brand message resonates with the Middle Eastern audience.
- Product Launches:
- Lead and coordinate the successful execution of product launches in the Middle East region.
- Work closely with sales teams to provide the necessary marketing support for new product introductions.
- Digital Marketing & ECommerce:
- Develop and execute digital marketing strategies including social media ( local IG account to manage)
- Work in collaboration with the PR team on the influencer marketing and consumers activations to increase brand awareness and local relevancy
- Drive the performance of the brand across eretail platforms and the ecom platform in collaboration with the eretail team ensuring alignment with regional digital strategy and local priorities
- Budget Management:
- Manage the marketing budget ensuring effective allocation of resources to maximize the return on investment.
- Monitor and report on the performance of marketing activities providing regular updates to senior management and HQ.
- Crossfunctional Collaboration:
- Partner with sales PR ecommerce and supply chain teams to ensure seamless execution of marketing initiatives.
- Build strong relationships with external partners including agencies distributors and retailers to enhance brand visibility and consumer engagement.
- Team Leadership & Development:
- Lead and mentor a team of marketing professionals fostering a highperformance culture and ensuring continuous development of team members.
- Ensure that all team activities are aligned with the overall strategic objectives of the brand.
- Market Research & Analysis:
- Conduct market research to gather insights into consumer preferences emerging trends and competitive activity.
- Use data and insights to refine marketing strategies and improve the effectiveness of campaigns.
Job Segment: Supply Chain Manager Supply Chain Brand Manager Branding Market Research Operations Marketing
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