Product Marketing Manager

The Role:

Hoxton Capital Management is a private wealth advisory business which focuses on servicing both international investors and expatriates worldwide. We are at the forefront of developing a cuttingedge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial tools. As we continue to grow we are seeking a talented and experienced Product Marketing Manager to join our team and drive the success of our product.

We are in search of a candidate who embodies creativity solutionoriented thinking and genuine passion for their work. The ideal individual possesses a keen intuition coupled with a robust affinity for data utilizing datadriven insights to enhance their strategies. Within our small scrappy and everevolving team we operate in a fastpaced environment demanding that the chosen candidate has the ability to hit the ground running.

If you are excited by the prospect of shaping the future of wealth management and thrive in an environment that values innovation adaptability and a proactive approach we invite you to join us on this exciting journey.

Responsibilities:

• Develop a comprehensive Product Marketing Strategy from inception shaping the market presence of our wealth management app.
• Lead the definition and of product gotomarket plans ensuring strategic alignment with company goals.
• Relentlessly strive to unpack customer understanding through audience research ensuring a deep understanding of user motivations and behaviors.
• Create and execute a playbook for introducing users to new and existing features utilizing inapp communications campaigns and other key communication opportunities to drive retention and engagement.
• Collaborate closely with crossfunctional teams including product customer services marketing and design to fuel product adoption develop gotomarket strategies and drive successful product launches.
• Demonstrate adaptability to meet dynamic business requirements including but not limited to copywriting enhancing onboarding conversion rates devising content strategies and managing email/push and distribution activities.
• Establish and maintain relationships with key influencers partners and media outlets to increase app awareness and credibility.

Requirements:

• 3 to 6 years of experience in various aspects of marketing including branding positioning targeted outreach strategy gotomarket strategy campaigns advocacy events and communication.
• Proven ability to work seamlessly with crossfunctional teams including product user experience design marketing and leadership to drive product roadmaps strategy and .
• Experience in creating and executing innovative strategies and marketing plans that drive awareness engagement and product adoption.
• Strong analytical skills with an eye for actionable datadriven insights to shape product and marketing strategy.
• Experience in Consumer Tech Consumer Goods Internet and other B2C industries is preferred.

Remote Work :

No