Associate Analyst - Customer Analytics
Posted on :
01-12-2024
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1 Vacancy
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Job Description
- Metric definitions and measurement across digital channels (ROAS, ROI, CIR, CAC etc) using data from GA4, Ad platforms
- Consolidate multiple data sources in GBQ to enable single view of customer
- Build reports in Looker or Data Studio
- Room for implementing innovative ideas to solve critical business problems. E.g. Model to measure cross-channel (Paid Media, CRM) campaign effectiveness or machine learning to optimise marketing spend
- Eager to learn and flexible to work on different type of projects with understanding that building solid data foundations is essential
What You’ll Need To Succeed
- 3-6 years of professional experience in data analytics
- Must have worked with a media agency or has experience in digital analytics
- Must have experience with building reports in visualisation tools (preferably Looker or Google Data Studio)
- Should be proficient in SQL
- Extremely good to have - experience in MTA (Multi Touch Attribution) and MMM (Marketing Mixed Modelling)
Employment Type
Full-time
Department / Functional Area
Key Skills
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