Social Media Content Specialist

• Responsible in managing social media presence for Finance House Group.
• Develop social media roadmaps and tactics.
• Developing social media content calendars and activations for social media channels.
• Execute daily tasks of social media strategy across identified digital platforms.
• Community Management across social Media platforms (i.e. Facebook, Twitter, LinkedIn, YouTube and Instagram); including publishing content, performing enhancements and modifications’ coordinating prompt responses to questions and comments over social media platforms.
• Strategically monitor & report on relevant social media.
• Provide leadership and guidance in developing and implementing external social media strategies that maximize the potential of platforms that align with business goals.
• Collaborate with other departments in the development and implementation of creative social media strategies/campaigns for promotion of various group companies and their products and events advocacy.
• Produce reports that analyze campaign performance, sentiment, and trends in order to improve the social media strategy and provide insight to the commercial organization.
• Support in evolving Finance House’s approach to using social media in issues and crisis management.
• Monitor the competition and be aware of market changes and developments and identify best approach for social media channels and participation in the UAE
• Support internal business units in their communication needs on the social sphere
• Ensuring all content is on-brand, consistent (in terms of style, quality, and tone) and optimized for search, thus creating a positive user online experience.
• Mapping out a social media marketing strategy which supports and expands short- and long-term marketing initiatives, determining which methods or channels are most effective for the brand and understanding the underlying reasons.
• Managing and consistently developing a functional social media content calendar.

Requirements

• Experience in managing paid campaigns to achieve commercial and engagement related objectives
• Advanced knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
• Must have digital or advertising agency experience and proven experience delivering social media strategy
• Track record of delivering successful programs and working in a goal-focused environment
• Proactive individual who can thrive in a high-pressure and dynamic environment
• Experience working with senior and top leadership