Promote the brand name through formulated advertising and public relations campaign and plan and reinforce the corporate identity
Support the implementation of ongoing, focused media and community relations programs, that are strategically planned to support and enhance the area marketing efforts
Develop and execute promotional and brand building exercises in conjunction with the marketing department
Coordinate strategic local / regional / international public relation campaigns to achieve marketing goals
Create new business tie-ups and partners
Liaise and coordinate with the advertising agencies and media companies
Overlook all press releases and maintain a constant supply of articles for the media partners
Assist in producing collateral from concept to final product in line with the Rotana corporate guidelines to build brand recall
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