Loyalty Campaign Management:
- Set up and configure loyalty campaigns in the loyalty management system.
- Monitor and optimize ongoing campaigns to ensure maximum engagement and effectiveness.
- Analyze campaign performance and generate reports to inform future strategies.
Technical Configuration and Support:
- Work closely with the I.T. department to ensure seamless integration of loyalty systems with existing technology infrastructure.
- Troubleshoot and resolve technical issues related to loyalty systems and campaigns.
- Maintain data integrity and ensure the accuracy of customer loyalty records.
Stakeholder Communication:
- Act as the primary point of contact for loyalty vendors, ensuring clear and effective communication.
- Collaborate with internal teams, including marketing, customer service, and I.T., to align loyalty initiatives with overall business objectives.
- Present campaign performance and insights to senior management and other stakeholders.
Customer Service:
- Handle and manage all technical related queries raised by customers through our service network
- Assist customer service team in closing customer complaints effectively withing SLA’s
Required Skills and Qualifications:
Educational Background:
- Diploma in Information Technology, Marketing, Business Administration, or a related field.
Technical Skills:
- Proficiency in loyalty management systems (e.g., Salesforce Loyalty Management, Oracle Loyalty Cloud, etc.).
- Strong understanding of database management and CRM systems.
- Familiarity with data analytics tools and techniques.
- Basic programming skills (e.g., SQL) are a plus.
Professional Experience:
- Minimum of 3 years of experience in loyalty operations, marketing, or a related field.
- Proven track record of managing successful loyalty campaigns.
- Experience working with cross-functional teams and managing external vendor relationships.