Sr Consultant - Digital Marketing Analytics

Client Engagement & Insight Operationalization:

Engage with clients to identify and measure business value, utilizing insights to improve business outcomes through enhanced measurement techniques.

Trusted Consultant Role:

Act as the primary measurement consultant for strategic client relationships, ensuring consistent and reliable advice.

Adoption of Measurement Methodologies:

Drive client and vertical adoption of preferred measurement methodologies, products, and partnerships to achieve their goals.

Performance Analysis & Presentation:

Prepare and present category-level performance analyses, research insights, and advertiser narratives based on rigorous analytics. Design tests using client or third-party data to demonstrate effective measurement.

Collaborative Product Development:

Provide feedback to Product, Business Development, Product Marketing, R&D, and other teams to identify opportunities for new features and products. Drive client engagement in measurement innovation, including product alphas and betas.

Measurement Operations Leadership:

Develop and lead measurement operations and learning plans for key clients to enhance category KPIs, ad performance, and long-term relationships.

Advertising Effectiveness Consulting:

Collaborate with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.

Qualifications:

Basic Qualifications:

Minimum of 5 years in analytics and measurement within a technology company, media agency, consulting firm, advertiser, or research company.

Client-facing experience with a proven ability to independently scope and execute research projects involving clients and/or cross-functional stakeholders.