Responsibilities
- Develop and execute a comprehensive content messaging architecture aligned with the company's marketing objectives and target audience personas.
- Collaborate with cross-functional teams to understand key messaging priorities and ensure consistency across all marketing channels and touchpoints.
- Conduct a thorough content audit to evaluate existing content assets and create new content across the customer journey
- Create high-quality content across various media formats, including written content (articles, blogs, whitepapers), video content, and presentation decks.
- Create, edit, and optimize engaging & informative high-quality content for various channels, including websites, blogs, social media
- Stay abreast of industry trends, best practices, and emerging technologies in content marketing, and proactively integrate innovative strategies into our content development efforts.