Associate- Site Merchandiser

• You will manage/create/remove categories and collections on the website
• Manage product recommendation and personalization tools
• Ensure consistency of product SKUs and labels with ERP system
• Align with the Online Brand Strategy plan and assist the dedicated teams on operational actions for acquisition, promotion, retention, communication, etc.
• Liaise with the purchasing team for new launches (in line with all stores)
• Liaise with the commercial team for new brands listing
• Manage the launch of products, including content request from brands and stock request from purchasing team
• Ensure all promotions are active online (including; discount promotions, GWP and PWP by country)
  

Merchandising on Site

• Utilise sales and customer analytics to decide how products should be displayed online to maximise sales
• Guarantee optimum brand presentation in homepages, landing pages and product description
• Product assortment by best sellers, unsung heroes and new launches to optimize sales
• Filters and main menu navigation update
• Homepage banners and content update to guide customers to our current promotions, newness, product recommendations and best sellers
• Optimizing product pages including; product imagery, monitoring reviews, cross-sells/upsell and product page ‘special offer’ banners
• Optimize the catalogue to increase conversion rates