Sr Specialist Digital Marketing

• Develop engagement tools to expand Majid Al Futtaim Lifestyle digital media presence in conjunction with search engine SEM, app marketing and affiliates and in line with the Corporate Marketing strategy
• Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agency
• Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks
• Prepare performance reports with analysis to update management.
• Maintain all department related records, files and database
• Ensure compliance to group communications policy
• Deliver and record accountabilities in line with operational audits.
• Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
• Maintain professional relationships with external agencies and third-party providers.
• Support all marketing activities, including but not limited to promotions, events and exhibitions where required.

Qualifications & Experience

Qualifications / Education

• Bachelor’s Degree in Marketing, advertising or communications
• Professional qualification in Digital marketing and social media is an advantage

Experience

• 5+ years’ experience managing performance-based search engine marketing, app install campaigns and affiliate marketing.
• Experience in the Retail industry is an advantage.
• Experience in optimizing towards CTR, CPC, CPI, CPA or ROAS goals and understanding how these metrics affect each other.