Senior Campaign Executive

About us

We are a global marketing agency that has gone from startup to multinational in little over two decades. Our success is due to a team of talented people delivering awardwinning campaigns and expanding our client relationships into new markets and services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A nonprofit charitable entity funded by TEAM LEWIS the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF plays a constructive role in promoting social cultural economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry businesses governments and nonprofits. In 2021 the TLF granted $1 million to small and large organisations all over the globe. The goal in 2022 is to grant $5 million. Community charities are championed by TEAM LEWIS employees who volunteer their time and skills to provide marketing and comms support to maximise the grants effectiveness.

Purpose of the role
The Senior Campaign Executive is responsible for daytoday media liaison and project management withinaccounts. As the most mediafocused role within the Client Servicing team a Senior CampaignExecutive will thrive on successfully pitching their clients stories to the media. This person integratessocial media into PR campaigns and has the necessary skills to communicate effectively with their clientsteams and media contacts.

Key responsibilities and tasks

Client Management
Assists the Campaign Managers and Campaign Directors with the management of clients and projects
Offers thoughtful advice and recommendations to clients and team regarding media strategytactics and media opportunities
Maintains assigned relationships with clients establishing self and LEWIS as an invaluable
longterm partner for marketing and communications services
Manages communication with select clients and ensures deadlines and service agreementsare met consistently
Participates in the business development process by supporting with pitch preparation andresearch

Media Relations
Understands and avidly follows the news agenda positioning clients and products within the widernews narrative
Directly pitches engaging content to journalists bloggers and analysts on an ongoing basis
Assists in the management of press/analyst tours briefings and meetings
Reviews and refines campaign programmes at a tactical level ensuring ongoing relevance andadapting plans where necessary
Deploys rapid response to breaking news on behalf of clients reacting quickly to emerging storiesin line with client profiles
Researches identifies and approaches appropriate media contacts (eg. journalists bloggersanalysts) on an ongoing basis
Identifies and secures standing opportunities such as columns and Q&As with a wide range ofindustry and national news platforms
Continually builds a solid understanding of the media landscape across national regionalindustryspecific and vertical channels
Attends and coordinates industry events with a view to growing and strengthening individual andLEWIS media network

Content
Drafts a broad range of written materials including biographies briefing documents mediaalerts soundbites Q&As backgrounders and boilerplates ensuring a consistent level of highquality content
Creates press materials and compelling content for both traditional and digital media
Creates valuable and insightful briefing sheets to assist clients with their press communications
Understands and develops knowledge around how to find a good news angle or hook
Takes a developmental approach to improving writing ability adapting and refining style to suitthe needs of the client
Works with content specialists to ensure a consistent level of quality for all written content
Uses insight to create valuable briefing sheets for clients to use during their press briefings
Reviews content drafted by Campaign Executives/Campaign Coordinators providing feedback andguidance

Digital / Social media
Uses social media platforms to expand own network develop media relationships and
positively impact client results
Pitches additional digital content including infographics animations and video to supportwritten content and client aims
Uses social media and proactively explores new tools solutions and processes to
continuously evolve and optimise client PR campaigns
Provides social media insight as well as execution and management of related digital activity
Works collaboratively with the digital team to increase the utilisation of digital services
wherever possible

Team working and development
Mentors and provides advice to graduates and account executives within the direct and widerteam
Ensures personal objectives are met on an ongoing basis as well as meeting all deliverableclient objectives
Accurately reports activity levels and regularly completes timesheets to ensure correct
allocation of client duties
Works closely with line manager to maximise own strengths improve weaknesses and
support individual and team career development
Supports the training of graduates and interns wherever possible
Regularly attends LEWIS training sessions and daily press briefings to enhance skills anddevelop knowledge

Reporting and analysis
Tracks and reports on media activity including coverage reports press clippings online mediaengagement
Reviews reports and metrics prepared by Campaign Executives/Campaign Coordinators
Ensures that all account activity and results are reported back to the Senior Campaign
Executive / Campaign Manager / Campaign Director
Communicates account performance internally at account reviews
Provides reports to the Campaign Director or senior management team on request

General
Supports the Client Servicing team on a range of initiatives and projects
Takes a proactive role in promoting the LEWIS brand its work identity and values
Supports the HR / Talent team by promoting both internal and external opportunities at LEWIS
across social media and via the referral scheme
Contributes and supports the continuous improvement of systems practices and policies

About you
Relevant experience working in a B2B corporate consumer or digital communications agencyenvironment at a Campaign Executive or Senior Campaign Executive level
Attention to detail
Proven written and spoken abilityin English and Arabic languages
Creative thinking
Understanding of client business issues and requirements
Highly developed presentation skills
Thorough knowledge of media: print and broadcast
Understanding of market research and analysis
Ability to motivate and lead a team
Ability to delegate effectively
Calmness under pressure and ability to achieve tight deadlines
Ability to interact with confidence at board level with clients
Proven ability to keep abreast of current affairs and relate them to client situations
Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilities for this
role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supportsand celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place whereeveryone can thrive.