Different Marketing Cloud usage by company: after all, there are many studios, builders and features a company can purchase. Data models, integrations, and automations vary, too.
In-house competencies: the skills held by the in-house team will vary significantly between companies,
Increasing expectations of the role: this marketing automation specialist may need technical proficiency (data models, Salesforce integration, up to 6 different programming languages), be creative, and have a grasp of project and change management.
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