Sr. Product Marketing Specialist

responsibilities:
• Identify key customer needs, market trends for Europe region; drive new product development ideation and process management, per identified regional market needs;
• Ownership on NPI launch plans and execution, NPI financial business case, and NPI revenue performance against business case commitment;
• Define value propositions and value pricing for relevant line of products; drive product line profitability through competitive offering - value pricing and value propositions;
• Develop and execute detailed action plans including extensive risk/opportunity analysis, with Engineering, ISC, and Sales teams for achieving revenue and net investment / operating income targets;
• Work with the team (Field Marketing, Channel Sales), to develop and execute end to end marketing initiatives;
• Work effectively in a matrixed organization structure. Establish strong relationships with key influencers