Senior Brand Manager

Responsibilities

- Identify consumers' needs and wants for P&G;'s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.

- Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers' unmet needs.

- Communicate with local market partners, stakeholders and suppliers to drive P&G; business initiatives.

- Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.

- Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)

- Coordinate with R&D;, Consumer Research teams to qualify the product and package through various tests.

- Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.

- Work with other functional teams to find the best solution of supply chain to manage the product cost within affordable level.