Corporate Content Producer
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Job Description
Corporate communications are centred on creating and distributing messages to staff, company stakeholders, media contacts and the general public. The incumbent has multiple roles ranging from public relations, marketing, and communication between management and employees. As the Corporate Content Producer, the incumbent will write press releases, use social media and create articles for the corporate intranet. A strong understanding of ITP Media Group s strategic objective, brand guidelines and working to keep communication consistent and positive both within the company and in the public eye.
Requirements
KEY RESPONSIBILITIES
The Corporate Content Producer will primarily be responsible for but not limited to the following:
Organisational Communication
o Liaise with the corporate and brand teams to source / identify opportunities for communications
o Develop digital communications to achieve corporate objectives
o Support, contribute and comply with quality and governance procedures as outlined by the code of conduct of the UAE and corporate guidelines
o Writing and distributing press releases to garner coverage for ITP Media Group
o Monitor all media platforms for mentions of ITP Media Group, its brands, and key employees
o Devise a plan to address unfavourable press coverage or misinformation
Content Strategy & Management
o Administer the creation and publishing of relevant, original, high-quality content (for all corporate channels) including copywriting, long-form articles, video ideating, filming and editing
o Work closely with the EA to CEO to deliver the overall content strategy commensurate with the brand strategy and direction, across both internal and external platforms
o Work closely with the EA to CEO to design and deliver far-reaching social media campaigns
o Identify and improve organisational development aspects to serve as content in collaboration with Human Resources (i.e.: employee training, recognition and rewards for participation in ITP s marketing and online review building).
o Leverage the right online tools to manage content
o Analyzing the company s social media strategy and identifying strategic weaknesses and making recommendations for improvements
o Researching social media trends and informing management of changes that are relevant to the company s marketing activities
o Implement an editorial content calendar to manage content and plan specific, timely campaigns
o Seeks new methods and creative strategies to increase internal and external awareness of key events and changes in the business including the launch of new products, special events, local and global community service, and other topics of interest
Project Management
o Project management including the prioritization and management of job related process improvements
Brand Identity Development
o Strategic insight and planning including ideating on social media strategy and assisting in devising campaign tactics
o Mine analytics data and develop strategies for content creation, optimizing social channels and initiatives, increase engagement and ROI, and to build brand awareness
o Develop and implement policies and procedures for communicating on behalf of ITP Media Group that represents the corporate identity, and promotes and supports the trajectory of the company
Analytics & Reporting
o Manage overall analytics for social media including daily, weekly, monthly and ad-hoc reporting on campaign performance, social interaction and digital communications
o Any adhoc projects and / or tasks as required by the business
Benefits
Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.
We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive remuneration, attractive bonus structure, medical insurance and a generous leave entitlement scheme that sees annual holiday entitlement grow as tenure with company increases
KEY RESPONSIBILITIES The Corporate Content Producer will primarily be responsible for but not limited to the following: Organisational Communication o Liaise with the corporate and brand teams to source / identify opportunities for communications o Develop digital communications to achieve corporate objectives o Support, contribute and comply with quality and governance procedures as outlined by the code of conduct of the UAE and corporate guidelines o Writing and distributing press releases to garner coverage for ITP Media Group o Monitor all media platforms for mentions of ITP Media Group, its brands, and key employees o Devise a plan to address unfavourable press coverage or misinformation Content Strategy & Management o Administer the creation and publishing of relevant, original, high-quality content (for all corporate channels) including copywriting, long-form articles, video ideating, filming and editing o Work closely with the EA to CEO to deliver the overall content strategy commensurate with the brand strategy and direction, across both internal and external platforms o Work closely with the EA to CEO to design and deliver far-reaching social media campaigns o Identify and improve organisational development aspects to serve as content in collaboration with Human Resources (i.e.: employee training, recognition and rewards for participation in ITP s marketing and online review building). o Leverage the right online tools to manage content o Analyzing the company s social media strategy and identifying strategic weaknesses and making recommendations for improvements o Researching social media trends and informing management of changes that are relevant to the company s marketing activities o Implement an editorial content calendar to manage content and plan specific, timely campaigns o Seeks new methods and creative strategies to increase internal and external awareness of key events and changes in the business including the launch of new products, special events, local and global community service, and other topics of interest Project Management o Project management including the prioritization and management of job related process improvements Brand Identity Development o Strategic insight and planning including ideating on social media strategy and assisting in devising campaign tactics o Mine analytics data and develop strategies for content creation, optimizing social channels and initiatives, increase engagement and ROI, and to build brand awareness o Develop and implement policies and procedures for communicating on behalf of ITP Media Group that represents the corporate identity, and promotes and supports the trajectory of the company Analytics & Reporting o Manage overall analytics for social media including daily, weekly, monthly and ad-hoc reporting on campaign performance, social interaction and digital communications o Any adhoc projects and / or tasks as required by the business
Employment Type
Full Time
