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Key Account Manager- GEM ( Gulf Levant and Emerging Markets)
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
Key Account Manager - GEM ( Gulf Levant and Emerging Markets)
This position works out of our UAE location in the Established Pharmaceuticals Division.
About Established Pharmaceuticals Division
We are committed to bringing the benefits of our trusted medicines to more people in the worlds fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology womens health cardiometabolic pain management/central nervous system and respiratory.
Primary Job Function:
Identify the value and potential of Trade Key Accounts business in the geographical area of responsibility and have a detailed understanding of the pharmacy channel landscape in the market.
Maintain and develop existing and new key customers through the deployment of a bespoke Account Value Proposition ethical sales methods and diligent stakeholder management to optimize quality of service business growth and key customer satisfaction
Cultivate a sustainable relationship with Key Accounts to maximize account penetrations ensuring the profitable growth of Abbotts sales and market share.
Develop an insights-driven account strategy that creates and delivers value for Trade Key Accounts as well as for Abbott mobilizes internally to align and coordinate Abbotts resources around the Key Account and engages teams within the Account.
What Youll Work On
Create account strategies and execute Business Development Plan/Account Plan for Key Accounts contributing 80% of the business:
Monthly key account performance review (ACT Vs Forecast VS LY)
Strengthening and growing Abbott EPD brands in the Chain / Retail Pharmacy Channels preparation of monthly reports on consumption (close monitoring of sell in vs. sellout) forecast orders phasing of orders stocks etc. and identifying growth opportunities to achieve optimal and accurate forecast
Mapping the Key Accounts decision-making unit (DMU) and stakeholder management
Management of key accounts trade / commercial agreements approval cycle in alignment with the organization S&OP
Active participation in all on-demand relevant key business meetings reviews on monthly quarterly and annual basis
Respond to and follow up sales enquiries using appropriate methods; delay of replenishment out of stock situation new products listing NPI insights competitor activities
Attain optimal stock management and ensure availability of promoted products with minimum / no expiries.
Listing on e-commerce of KA online channels & ensuring packshot compliance as shared
Execute and monitor trade marketing activities as per the account plan ensuring optimal outcome manage the trade agreements and plan activities according aligned with the agreed budget.
Understand accurately TKAs needs and expectations opportunities and threats for Abbott competitions practices document and share this insight internally across functions (e.g.: Commercial Marketing)
Play an active part within Trade Marketing activities understand the brands priorities contribute pro-actively to the Trade Marketing Plan
Implement the key marketing campaigns to increase brand and company SOV improving visibility and monitoring progress
Optimize the listing of all new products in retail channels chains / accounts / and ensure Abbott products visibility is in line with Abbott merchandising principles.
Plan all needed materials and communicate with trade marketing to ensure proper implementation in the right time.
Monthly update activities tracking sheet aligned with the Plan as agreed with accounts.
Work with the merchandisers ensuring full replenishment for all POS and to take actions when needed.
Manage contacts ensure strategic alliance between Abbott functional teams (Finance IT Demand management Logistics) and TKAs teams coordinate and lead internal Abbott interactions thereby building a strong internal network and provide business rationale reach consensus resolve conflicts escalate issues
Collaborate with Trade manager to develop account specific standards for merchandising product range / category and promotional activities
Tracking and monitoring the Customer satisfaction towards Abbott (via their vendor scorecard if applicable) alert internally if necessary and propose corrective actions
Maintain a physical presence in the field to reinforce the account strategy in-store execution and identify high performers branches and report on market and competitor activities providing relevant performance reports and account insights.
Understand switch rates of Abbott EPD brand at the Point-of-Sale and develop strategies to mitigate switch in collaboration with Commercial and Marketing teams.
Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.
Execute and monitor performance in-light to Compliance and code of business conduct taking corrective action where appropriate.
Required Qualifications
Bachelors degree in Business/Marketing/Commerce
Minimum Experience/Training Required:
3-5 years of commercial/sales experience that involved working closely with customers to deliver results
Experience in healthcare (OTC Gx) Fast Moving Consumer Goods (FMCG) and/or Retail
Consultative selling skills Negotiation skills Strong analytical skills (i.e. ROI calculation forecasting and planning) Capacity to manage P&L
Competencies:
Customer Focus
Leadership
People Management
Teamwork
Competitiveness
Innovation
Winning Mentality
Strategic Orientation
Decision-making
Impact & Influence - ability to influence teams without direct management
Category Management & Merchandising
Ability to document insights propose pro-actively strategies to bridge Abbotts brands strategy with Trade customers
Ability to translate the strategies into actionable and realistic engagement plans to ensure a profitable growth for Abbott
Skills:
Communication skills
Problem solving skills
Change Management skills
Knowledge of Basic Finance
Budgeting and reporting
Business development
Business planning
Persuasive selling and negotiation skills
Product knowledge
Consumer Market knowledge
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
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The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
Required Experience:
Manager
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