Digital Marketing Manager

Digital Marketing Manager

As the Digital Marketing Manager at Swissotel Al Ghurair you will lead the strategic development and execution of the hotels digital marketing and e-commerce initiatives. This includes driving performance across direct and indirect digital channels enhancing brand visibility and optimizing digital guest touchpointsall in alignment with Accors commercial objectives and digital standards. The role complements and contributes directly to the hotels B2C business mix while also supporting the visibility and engagement of the ALL Accor Live Limitless loyalty program.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
  Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing:

• Develop and implement the hotels annual digital marketing strategy and budget covering all relevant channels.
• Collaborate with key stakeholders (Sales Revenue Management PR F&B and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA paid media social media CRM/email campaigns display advertising programmatic buying influencer partnerships and Metasearch.
• Monitor and report on performance across digital channels analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accors loyalty program (ALL Accor Live Limitless) through digital campaigns guest communications and targeted messaging across appropriate channels.
• Ensure optimal visibility content accuracy and conversion performance across OTA platforms.
• Manage and enhance the hotels online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotels comp set.
• Identify digital trends and insights adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications :

Your experience and skills include:

• Minimum 5 years of experience in digital marketing/e-commerce preferably within the hospitality or retail sectors.
• Bachelors degree in Marketing Communications Hospitality Management or a related field.
• Fluent in English (written and spoken); additional language(s) a plus.
• Strong expertise in digital marketing strategies tools analytics and platforms.
• Proficiency in content marketing CRM paid advertising and social media management.
• Excellent communication presentation and relationship-building skills.
• Data-driven analytical mindset with a passion for innovation and continuous improvement.
• Energetic proactive and results-oriented with the ability to work independently and cross-functionally.

Additional Information :

Visa requirements:

Please note that you must be eligible to live and work in Dubai. Swissotel Al Ghurair & Swissotel Living Al Ghurair will cover visa costs and flights for selected candidates from place of origin.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor

Guided by our purpose Pioneering the Art of Responsible Hospitality Connecting Cultures with Heartfelt Care. we empower every team member to bring their passion and creativity to life.

At Accor we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity responsible tourism sustainable development community outreach and diversity and inclusion. With an expansive portfolio of iconic hotels and brands Accor offers boundless opportunities for career advancement and professional development across the globe. 

Joining the team where you can be all you are grow and create your path work with purpose and enjoy and feel valued.

By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit  what you love care for the world dare to challenge the status quo! #HOSPITALITY IS A WORK OF HEART

Remote Work :

No

Employment Type :

Full-time